Any business, large or small, can significantly improve its performance by developing better English communication skills among its employees. Fluency in English opens up the world like never before, leading to new opportunities, greater efficiency, and unprecedented profits. Here are the 5 main reasons why English is critically important to companies today:
Better Project Execution
In many international corporations, English is the Lingua Franca between two or more cultures. Projects that require cross-border cooperation are more successful, more effective, and easier to implement when there is comprehensive English communication between all relevant parties. Employees are able to ask the right questions, give thorough answers, and be clearly understood, leading to better results.
Many international projects fail due to misunderstandings. In every phase of a project, whether it be planning, engineering or construction, there are crucial steps or details that must be followed closely. Even simple misunderstandings lead to soaring costs, and the employees´ ability to convey the pertinent information in English can be the difference between success and failure.
Furthermore, the ability to communicate with coworkers from English-speaking countries and other foreign nationals within the company creates a more open and dynamic workspace, leading to a more positive and healthy working environment.
Greater Access to Resources
Providing services in English or contracting services from international firms gives companies a huge competitive advantage in the marketplace. Creating an environment where customers are comfortable placing new orders, following up on requests, or filing complaints allows companies to adapt faster.
Technical literature is predominantly written in English. To stay on the cutting edge of innovation, research, and business, it is critical for employees to effectively access journal articles, technical reports, and other key information as it is published. Workplace productivity software and technology is primarily available with English commands and instructions, while new apps designed to facilitate and improve communication are largely designed in English.
The keys to success might be hiding anywhere. An enormous pool of potential suppliers can be whittled down to trustworthy sources. Finding new manufacturers, new techniques, and new opportunities allows companies to explore all possibilities. Reviews written by others can be read, allowing users to learn quickly whether or not a potential supplier’s product is up to standard.
Greater Profit Margins
A recent study done by Watson Wyatt Worldwide confirmed that companies with highly effective communication practices had a 47% greater return to shareholders than companies with less effective practices. Another study done by Cognisco concluded that miscommunication costs US and UK companies $37 billion each year, losses traced back to misunderstandings of business processes, job functions, corporate policies, or a combination. Evidently, simply improving the English level of employees can have a huge impact on profit margins.
Furthermore, employees who are proficient in English allow companies to offer premium products and services to clients in emerging international markets where increased profit margins can be earned through higher rates and fees charged per product or service.
Closer Customer Relationships
Despite everything a company may know about its average customer, a telephone conversation can be prohibitively challenging, especially when discussing contract or project details. Better understanding customers leads to better service, which inevitably leads to more clients.
When customers feel comfortable talking to a company´s employees, they feel more confident sharing information about the perceived strengths and weaknesses of the organization. Listening to and accurately understanding their suggestions allow companies to adapt much faster than their competition. Customers are usually not afraid to share their opinion of a company´s products and services, and correctly understanding them will avoid misunderstandings that inevitably result in lost revenue.
In highly interactive industries like Tourism and Finance, clients often choose an agency or firm based on how comfortable they feel – a company where they can raise their concerns and voice their opinions without hesitation. This will ensure a longer partnership based on trust that will continue indefinitely into the future.
Greater Access to Markets
Simply put, having employees with strong English skills gives companies the means to sell their products and services to well over a billion people from over 54 countries around the world.
An organization’s comprehension of laws, rules, and regulations in sectors and regions can allow it to broker intricate international deals and mergers. As multinational companies continue to keep more and more services under their umbrella, highly specialized knowledge and vocabulary is predominantly made available in English, so having personnel who can use English at high levels is indispensable.
Comprehensive English communications allows companies to interact openly with their customers, employees, and partners around the world. It opens the floodgates to endless opportunities that are otherwise unavailable to non-English speakers. Extensive knowledge of English is no longer a luxury or benefit for companies in today’s world – it is an unquestionable prerequisite to success.